American Association of Colleges of Nursing — September 2023–Present
Communications Specialist, Essentials
Overseeing web and social media content for the Essentials Implementation Program.
Crafting email marketing strategies to promote new events, resources, and industry updates to a membership base of over 60,000 individuals.
Coordinating events and communications for the 700-member Essentials Champion network.
Designing graphic materials for both web and print using Adobe Creative Cloud and Canva.
Publishing peer-reviewed resources and guides and talking points for academic standards.
Organizing conference sessions and staffing exhibit booth spaces.
Northrop Grumman — February 2020–April 2023
Communications Specialist, Tactical Space Systems
Managed the creation of various company webpages, including Commercial Satellites, Cygnus Spacecraft, NASA Commercial Resupply Missions and Space Logistics.
Developed communications plans for launch campaigns, including creating a social media schedule, writing press releases, pitching stories to industry reporters and supporting subject matter experts during interviews.
Collaborated with industry partners to develop integrated marketing communications plans for various products, missions and campaigns.
Managed incoming photography, videography and other digital assets, including scheduling and escorting photographers and/or film crews, directing shoots and running photos/videos through a public release approval process.
Led post-production video work in Adobe Premiere Pro and After Effects.
Collaborated with graphic designers to create collateral for web and print in the form of one-pagers, advertisements, banners and social media graphics.
Produced marketing materials for conferences, trade shows and other events to promote various missions and products.
School of Medicine, West Virginia University — August 2017–August 2019
Communications Specialist, web and social media
Managed the School of Medicine website, including writing copy, performing content audits and working with the web development team to create campaign pages for use on social and in recruitment pieces, all utilizing the Umbraco content management system.
Wrote web content that engages key audiences and meets web standards for the University.
Managed all School of Medicine social media profiles, writing content for Facebook, Twitter, Instagram and LinkedIn audiences.
Produced photo and video pieces for use on web and social media that provide prospective students, faculty and residents with insight into the University’s culture and the opportunities offered on each of the School’s three campuses.
Led instruction for several website workshops, teaching the School’s website editors about best practices for writing web copy as well as the capabilities of the Umbraco content management system.
Eberly College of Arts and Sciences, West Virginia University — May 2015–August 2017
Communications Intern
Wrote press releases and feature articles.
Managed all Eberly College social media profiles.
Photographed and edited photos of students and faculty for web.
Maintained College events calendar.
Updated content for all College and departmental websites using the CleanSlate content management system.
American University — 2019–2021
Master of Arts, Journalism & Digital Storytelling
Major: Journalism & Digital Storytelling
West Virginia University — 2013–2017
Bachelor of Science, Journalism—graduated cum laude
Major: Strategic Communications, emphasis in public relations
Minor: Interactive Design for Media
Activities:
Public Relations Student Society of America
Kappa Tau Alpha National Honor Society
Virtual Reality
Augmented Reality
Event Planning
Brand Writing
AP Style
Social Media Strategy
Sprout Social
Hootsuite
Google Analytics
Project Management
Content Management Systems
Photoshop
Lightroom
Illustrator
Premiere Pro
After Effects
HTML
jQuery
CSS
Photography
Videography
360 Video